KURZ collaborated with Diageo to create an iconic and exclusive design to the limited edition “Masters of Flavour” of Johnnie Walker. Discover how our innovative solutions in finishing increased the design of the package and reinforced the unique character of this premium Scotch Whisky.
Johnnie Walker
KURZ Graphics
Original case here.
Johnnie Walker Masters of Flavour: a reinterpreted iconic design. A case study on high-standard finishing in packages of wines and spirits.
With only 288 bottles produced, each element of this limited edition needed to highlight the exclusivity and sophistication of the product.
The special edition “Masters of Flavour” of Johnnie Walker presented differentiated challenges, including the capture of the essence of the product through a visually impacting label, and finding a way to offer efficiency and sustainable feasibility in the production process. To it, we need:
Sophisticated decoration with hot stamping in champagne gold. Label that is integrated to the stylish esthetics of the decanter, providing depth to the design.
It allows high-glow, matte, or relief effects.
Excellent performance and adhesion in a wide array of substrates.
Filigree metal letters with clear contours and impressive precision
Do you want to know how? Contact KURZ and discover how we may transform your product with innovative technologies.
KURZ solutions increased the limited edition “Masters of Flavour” to a new level of sophistication and recognition:
The reinterpreted design kept the iconic identity of the brand, while adding exclusive and modern elements.
The high-quality metal finishing highlighted the exclusivity of the 288 bottles produced.
KURZ’s hot stamping technology combines beauty, efficiency, and sustainability.
KURZ offers solutions that meet the highest requirements of design and sustainability: