KURZ, in partnership with RBS and Goelz-Druck, assisted the still young German brand Tea Amo to create an exclusive label combining creativity, subtlety, and sustainability. Discover how our solutions increased the design and highlighted the product in the premium beverage market.
Tea Amo
KURZ Graphics
Original case here.
Tea amo has met LUMAFIN®: a creative love story. A case study on finishing of decorative labels in the beverage industry.
Tea Amo wished to translate the passion for its iced teas into a label that was visually impacting and delicate at the same time.
With partners such as Goelz-Druck and RBS, we started a search for creative solutions that would meet the expectancies of quality and visual impact of the brand.
Our challenge involved:
The found solution involved an exclusive technology of hot stamping that creates a translucent and iridescent effect.
It gives visual depth to the colored hearts of the label, making them to be like being “behind a glass”.
It changes the appearance depending on the angle of sight, creating a dynamic and captivating visual appeal.
That highlights the design and contributes to the product’s visual impact.
Easy to apply to paper substrates and cardboard packaging.
Available in different colors, glossy and translucent metallic finishes.
Do you want to know how? Contact KURZ and discover how we may transform your product with innovative technologies.
The partnership between KURZ, Tea Amo and the suppliers resulted in a label that is a true success:
The label has become an icon in the drinks industry, standing out for its creativity and subtlety.
The premium finishing attracts consumers, generating immediate interest, and reinforcing the quality noticed.
The use of LUMAFIN®, a sustainable technology, was widely recognized as aligned with the current market demands.
KURZ stands out for offering solutions that pull innovation, efficiency, and environmental responsibility together: